Creativity is seldom easy. The endless questioning of “is this right?” and “do I like it?”, the self-doubt, the second-guessing. It doesn’t matter whether you’re a graphic designer, a composer, a writer, a photographer, a fashion designer or anyone else in the creative industries, it’s hard to make something you’re proud of; and even harder sometimes to put it out there.
As a creative, you’re looking for something new, that one thing with that intangible quality and je-ne-sais-quoi that makes your creation stand out. Doing something that’s never been done before, or done in a way that’s never been seen. You want to break the mould. That’s why you do it. You don’t want to do what everyone else is doing. As Henry Ford once said “If I had asked people what they wanted, they would have said faster horses.”
Not all creatives are created equal, in the same way that not all tradesmen are. You may be a graphic designer, but that doesn’t mean you can create and build a website. You might be a writer, but that doesn’t mean your style fits regular blog updates to be shared on social media. Nor should it mean that – it’s no bad thing. Your skills are focused in a specific area. A carpenter and a plumber might both be skilled tradesmen, but you wouldn’t hire the carpenter to fix your boiler, would you?
Your website isn’t just your portfolio though, it’s got to be so much more than that. It’s not enough to just have your work online for all to see; you’ve got to tell people it’s there, encourage them to come and see or read what it is you’ve created, and that’s where original content comes in. Yep. It means more creating.
The thing is though, people aren’t just interested in what you’ve created, they want to know the story behind it. What inspired you to create that photo in that way, or brought those words to bear, or pick that colour in that design. In talking about what you’re doing people don’t just see what you produce but they understand the how and the why of your process, they engage with your work on a deeper level and see the person behind the website.
It doesn’t matter if you’re selling photographic prints or offering your writing skills as a copywriter, people are drawn to people. So if you engage with them as a person, inspire them, motivate them, make them think, they’ll trust you and your brand all the more.
We know where our skills lie: it’s our ability to create dynamic, stunning sites that will show off your work, in whatever form it takes, on whatever platform your customer-to-be chooses to view it. It’s our ability to generate buzz and interest through social media to get people looking at your site.
Give us a shout here at Merlin’s Mule. Let’s see if we can’t create something not just for you, but with you. Something we can both be proud of, that looks great, is as unique as you and, most importantly, works for you.